Case Study: FARSÁLI speeds up customer support with eesel AI

FARSÁLI A beauty brand making a comeback with AI for Shopify and Zendesk

FARSÁLI, a direct-to-consumer beauty brand, faced a significant challenge during its relaunch as its small support team was overwhelmed by repetitive customer inquiries, particularly regarding order status. This influx of "Where's my order?" questions, coupled with the pressure to provide 24/7 support and rebuild customer trust, threatened to hinder their comeback. They turned to the vendor eesel for a solution using an AI agent.

eesel implemented an AI assistant that integrated directly with FARSÁLI's Shopify and Zendesk systems. The AI was trained on the company's knowledge base and could automatically handle common queries by fetching order details and managing support tickets. This resulted in a significant portion of questions being resolved instantly, slashing response times from hours to seconds. The solution from eesel freed the human team to focus on complex issues, improving both agent satisfaction and the overall customer experience.

FARSÁLI