Case Study: Tigo increases sales by 66% in 3 months with eduMe

Tigo - Customer

Tigo, a leading provider of cable and mobile services, needed a better way to train and communicate with its nationally dispersed network of frontline sales agents. Its existing mix of workshops, printed materials, WhatsApp groups, and emails made it difficult to keep agents updated on products, promotions, pricing, and service standards. To solve this, Tigo turned to EduMe’s microlearning platform to centralize information and deliver training at the point of need.

With EduMe, Tigo rolled out bite-sized video lessons, message cards, and compliance modules to improve product knowledge, safety, and customer service while fitting around agents’ busy schedules. The results were strong: sales increased by 66% in just 3 months, training time dropped by 83% from 6 weeks to 1 week, and Tigo saved $10,000 in in-person training costs.

Tigo

Patty Gómez

Frontline Sales Manager