Case Study: Mercadoni achieves 60% lower shopper churn and improved service quality with EduMe

How a gig economy company used EduMe to reduce churn & improve quality

Mercadoni, an on-demand grocery delivery company operating across Latin America with a network of 800+ shoppers, faced high churn and variable service quality as it scaled. Traditional in-person workshops and phone coaching were time-consuming and unscalable, so Mercadoni adopted EduMe’s microlearning delivered to shoppers’ smartphones to provide concise, on-demand training.

Using EduMe and its open APIs to link reporting data, Mercadoni targeted low-scoring shoppers with focused modules and tracked outcomes. The results: churn among trained shoppers was just 5% versus 12.5% for untrained peers (a 60% reduction), and 40% of trained shoppers improved their quality score by at least one point versus 15% for non-users—outcomes Mercadoni credits to EduMe’s accessibility and support, and which they plan to expand into onboarding and continuous learning.

Mercadoni

Ana Isabel Echeverry

Senior Recruiter