Case Study: University boosts enrollments and lowers cost per start with EducationDynamics

University grows enrollments 126% with EducationDynamics

The university faced intense competition for adult undergraduate students in the online education marketplace. They partnered with EducationDynamics initially for targeted digital media campaigns and lead acquisition to build awareness and grow enrollments in this crowded field.

EducationDynamics expanded its role to become the university's agency of record, integrating multi-channel marketing, enrollment management support, and strategic consulting. This deep partnership and a data-driven optimization project led to a 126% increase in enrollments over the partnership, with starts growing an average of 23% per year and an improved cost-per-start, all without increasing the overall marketing budget.