Case Study: The Online University boosts enrollments and expands reach with EducationDynamics

The Online University boosts enrollments 25% with EducationDynamics

The online university, an independent school with nationally ranked online programs, faced intense competition in the online education space, particularly in the northeast region. To grow its enrollment, it needed to expand its geographic footprint and increase awareness of its brand as a high-quality, low-cost alternative. The university partnered with EducationDynamics to tackle this challenge through expanded digital marketing.

EducationDynamics implemented a geographically expanded awareness campaign using advanced targeting on streaming OTT and audio platforms. Their strategy leveraged first-party data, look-alike audiences, and competitive conquesting to reach high-intent prospective students beyond the university's traditional local market. This solution delivered significant results for the university, including a 25% year-over-year increase in enrollments at a much lower cost per start, along with substantial gains in website traffic and inquiries.