Case Study: a graduate law school achieves higher application rates with EducationDynamics and LinkedIn

a graduate law school boosts applications with EducationDynamics and cuts cost-per-application 48%

A graduate law school established in 1989 was working with EducationDynamics to grow enrollment but sought better engagement with prospective students already considering its programs. The challenge was to enhance LinkedIn's performance as a channel for engagement and applications while improving cost efficiency.

EducationDynamics reallocated budget and implemented a multifaceted LinkedIn strategy focused on retargeting and nurturing, primarily using LinkedIn's Conversation Ads. This solution targeted audiences who had previously interacted with the school. The results included a 48% improvement in cost-per-application from these ads, with 45% of total application volume during a key period coming directly from this tactic.