Case Study: ZooArt boosts returning customers and email revenue with edrone

ZooArt drives 66.6% repeat customers with edrone

ZooArt, the most visited online pet store in Poland, faced challenges in increasing conversions from its email marketing, saving abandoned carts, growing its mailing list, and boosting sales from this channel. To address this, they implemented email marketing automation solutions from the vendor edrone.

Using edrone's automation scenarios for welcome pop-ups, abandoned cart recovery, viewed product reminders, and after-sale emails, ZooArt achieved significant results. The vendor's solution helped generate 1341.04 EUR for every 1000 emails sent, led to a 66.6% customer return rate, and contributed to an 11.4% increase in average order value and a 7.0% average monthly growth in purchase frequency.

ZooArt