Case Study: Nemira achieves 913% return with edrone

Nemira achieves 913% return with edrone

Nemira, a leading Romanian online bookstore and publisher, faced the challenge of recreating the personal atmosphere of a physical store in their digital space. They needed to provide personalized book recommendations and recover abandoned carts to better engage their diverse audience. To address this, they turned to the marketing automation solutions from edrone.

Using edrone's automation scenarios for Viewed Products, Abandoned Carts, and Restoring Customers, Nemira achieved significant results. These personalized email sequences generated an average open rate of up to 39% and delivered over €15,900 in recovered revenue in Q1 2021 alone. The solution was highly effective, yielding €2,111 for every 1,000 emails sent and contributing to an impressive 913% return on investment for Nemira.

Nemira