Case Study: Nemira achieves 913% return with edrone

How did a bookshop use 3 simple scenarios to achieve a 913% return on its investment

Nemira, a Romanian publishing and online bookstore founded in 1991, wanted to recreate the personal feel of a physical bookstore online. The company needed a better way to recommend books based on customer interests and recover abandoned carts, which is where edrone’s e-commerce marketing automation platform came in.

Using edrone, Nemira implemented automated scenarios for Viewed Products, Abandoned Carts, and Restore Customers to send personalized recommendations and timely reminders. The results were strong: Viewed Products generated over 2,000 EUR per month with a 30% open rate, Abandoned Carts achieved a 37% open rate and recovered more than 15,900 EUR in Q1 2021, and Restore Customers delivered 2,111 EUR for every 1,000 emails sent, contributing to an overall 913% return.

Nemira

Catalina Nicolau

Executive Director