Case Study: Soar Jets achieves 1500% Instagram growth with Edition Studios

Soar Jets grows Instagram followers 1500% with Edition Studios

Soar Jets, a boutique private aviation brokerage, came to Edition Studios with a significant marketing challenge. Despite having deep industry expertise and a relationship-focused business model, they struggled to communicate their value online. Their social media presence was minimal, and their website failed to differentiate them from larger competitors in the crowded private aviation market.

Edition Studios built a complete brand strategy and organic marketing engine for Soar Jets. They developed distinct content pillars and shifted to authentic imagery and a quiet, discreet tone tailored to an ultra-high-net-worth audience. Edition executed this strategy through owned channels like Instagram and a quarterly newsletter. The measurable results included a 1500% increase in Instagram followers and a 200% increase in monthly organic social reach, giving Soar Jets a differentiated and active online presence.

Soar Jets