Case Study: Fiat Us! boosts customer engagement with Edition Digital

Fiat Us! - Customer Case Study

Fiat, a leading car manufacturer, sought to deepen engagement with its diverse customer base and regularly inspire them with its 'driven by passion' ethos. To address this challenge, they partnered with content marketing agency Redwood and technology provider Edition Digital and its Smart Digital Publishing System.

Edition Digital's solution was the creation of the interactive, multi-channel "Fiat Us!" magazine. The platform enabled the integration of quizzes, videos, and rich media without coding, which was distributed across desktop and mobile platforms. This resulted in an average dwell time of nearly four minutes, a 30% direct customer action rate, and a 113% rise in unique visitors that doubled the customer base.

Fiat Us!