Case Study: Woolworths optimizes assortment and pricing decisions with EDITED

WoolWorths cuts comp shop time by 50% with EDITED

Woolworths, a South African retailer, faced the challenge of gaining market share in key categories amidst rising inflation and a weakening currency. Their manual, time-consuming market analysis processes provided limited and outdated data, hindering their ability to make swift, confident pricing and assortment decisions. To address this, they partnered with EDITED and implemented its retail intelligence platform across their pricing, buying, and marketing teams.

Using EDITED's platform, Woolworths automated competitive analysis, cutting the time for a comp shop by 50% and providing a comprehensive, real-time view of the market. This enabled data-driven decisions, such as identifying opportunities to shift product assortments into higher price brackets. Specific results included increasing prices on 29% of a homeware category's assortment by 110% and avoiding a poor-performing product investment. EDITED provided the quantitative data that gave teams the confidence to take decisive action, improving profitability and full-price sales.

WoolWorths