Case Study: PUMA optimizes assortment and pricing decisions with EDITED

PUMA boosts footwear sales with EDITED using thousands of units per week

PUMA UK faced the challenge of optimizing its product assortment and pricing in a saturated market with limited visibility into retailer data and competitor activity. Their goal was to find the right pricing sweet spot to maximize sell-through without negatively impacting margin. To address this, they turned to the vendor EDITED and its Market analytics technology.

Using EDITED Market's assortment and pricing tools, PUMA was able to analyze competitor pricing and identify gaps in its own product range at a key retailer. This data-driven insight led to the creation of three new custom footwear styles. The solution from EDITED resulted in a significant sales increase with that key account, where one design became a PUMA UK top 10 best seller with a stock turnover of thousands of units per week.

PUMA