Case Study: Mango localizes pricing and assortments with EDITED

Mango grows online gross revenue almost 50% with EDITED

Mango, a global fashion retailer, faced the challenge of adapting its product assortments and pricing strategies to meet the diverse needs of over 50 different international markets. To execute their strategy, they needed deep insight into local competitors, trends, and customer buying patterns in each specific country. The vendor EDITED provided its Market Analytics and Market Intelligence tools to address this challenge.

By implementing EDITED's retail intelligence platform, Mango gained real-time visibility into competitor pricing, discounting, and assortments on a global scale. This data allowed them to quickly localize pricing, react to market movements, and identify new opportunities. The solution saved Mango multiple hours of manual data gathering per country. Notably, during the COVID-19 pandemic, EDITED enabled Mango to react swiftly to shifting demand, helping them gain 900,000 new online customers and achieve nearly 50% growth in online gross revenue in 2020.

Mango