Case Study: Lane Bryant improves size monitoring and omnichannel decisions with EDITED

Lane Bryant measures 4,500 customers and boosts email open rates with EDITED

Lane Bryant, the largest plus-sized retailer in the US, faced the challenge of maintaining its competitive edge in a rapidly growing market with new competitors. They needed to understand the breadth of sizes and trends available across the market to ensure they offered their customers the widest selection. To address this, they turned to EDITED and its market analytics tools to move beyond manual data collection and make data-driven decisions.

Using EDITED Market and EDITED Messaging, Lane Bryant was able to quickly identify new trends, monitor competitor sizing, and optimize promotional timing. The solution provided actionable insights that helped the brand shift strategies swiftly. This resulted in an increased email open rate after changing their delivery cadence and allowed them to identify opportunities for more online-exclusive products, creating a more seamless omnichannel experience for their customers.

Lane Bryant