Case Study: Landmark Group’s Max optimizes assortments and localizes trends with EDITED

Landmark Group’s Max adds 20 cargo options with EDITED and drives £350K in gross sales

Max, a leading omnichannel value fashion brand under the Landmark Group, faced the challenge of staying competitive in a rapidly changing market. Their manual process for gathering market intelligence was time-consuming and left little room for data-driven decision-making. To validate their strategies and understand regional customer preferences, they turned to the retail intelligence platform from EDITED.

By implementing EDITED's Market, Messaging, and Research products, Max's team gained real-time insights into competitor assortments and global trends. This allowed them to optimize their product ranges with confidence. The results were significant, including a 23% year-over-year growth in footwear options and the successful launch of new trends like men's crochet shirts, which sold out quickly. One strategic addition of 20 cargo pant options generated approximately £350,000 in gross sales. EDITED provided the data-driven validation needed to make smarter, faster decisions.