Case Study: Boohoo achieves 40% revenue growth and faster, real-time trading with EDITED

How Boohoo uses EDITED to grow fast in an aggressive market

boohoo, one of the UK's largest pure-play online fashion retailers, faced an aggressive, fast-moving market where up-to-date, real-time data was essential to make product, pricing and promotional decisions. To replace inconsistent, opinion-based market interpretation across teams, boohoo adopted EDITED's real-time market intelligence platform to support trading, merchandising and buying processes.

EDITED was rolled out across daily and weekly trading workflows to monitor promotions, pricing and trend movements, letting teams drill down from market-wide analysis to individual products and act faster. Boohoo reports that EDITED helped them become more competitive and efficient—contributing to nearly $200 million in sales from 4.2 million customers and a 40% revenue increase in Q1 2016 versus Q1 2015—while significantly reducing the time spent collecting market data.

boohoo

Paul Horsfield

Merchandising Director