Case Study: Arcadia Group achieves smarter seasonal assortments and faster daily trading with EDITED

How Arcadia Group uses EDITED to build better assortments each season and trade better daily

Arcadia Group, the British multinational behind Topshop, Topman, Dorothy Perkins, Evans, Wallis, Burton and Miss Selfridge (operating over 2,500 UK stores and hundreds overseas), faced the constant retail challenge of getting the right product, in the right place, at the right time and price for price‑conscious customers. To address assortment planning and fast‑moving daily trading decisions, Arcadia Group uses EDITED’s market intelligence platform to spot commercial opportunities, track competitors and inform buying across teams.

EDITED provides Arcadia with market‑wide data, price‑point clustering, top‑moving product insights and historical trend analysis for both seasonal planning and week‑to‑week trading. The platform delivers Monday morning email summaries and real‑time dashboards that cut hours of manual competitor checks into quick, actionable reports, helping buyers sign off ranges, time launches correctly and react faster to opportunities — improvements that Arcadia says have produced tangible wins in product performance and faster, more confident trading decisions.

Arcadia Group

Sion Parry

Merchandise Director