Case Study: Farfetch boosts boutique sales and gains real-time market insight with EDITED

Helping great boutiques do better: how Farfetch uses EDITED to comp shop worldwide

Farfetch, the online e‑commerce platform representing 300+ luxury boutiques worldwide, faced the challenge of advising its partners on trends, pricing and visual merchandising while relying on slow, manual competitor monitoring. To get a clear, real‑time view of the market and make faster, data‑backed recommendations, Farfetch selected EDITED’s product‑data and market‑intelligence platform.

With EDITED, Farfetch consolidated competitor pricing, assortment and stock‑movement data in one place, giving teams instant visibility into price changes, product drops, sell‑outs and promotions. EDITED replaced laborious manual scouring of sites, enabled Farfetch to push in‑stock opportunities to the top, help boutiques fill market gaps and stay competitive, and ultimately support quicker, more confident decisions that drive sales for its boutique partners.

Farfetch

Candice Fragis

Director of Buying and Merchandising