Case Study: Boston Proper drives higher-engagement shopping experiences with EDITED

Boston Proper increases AUR by 10% with EDITED

Boston Proper, an apparel and accessories brand, faced the challenge of transforming into a digital-centric company while maintaining focus on its customer. They needed to enhance the shopping experience to encourage purchasing full outfits and required better tools to refine their assortment, optimize pricing, and anticipate customer demand. They turned to EDITED's Merchandising Experience Platform, which includes EDITED Market, EDITED Digital, and EDITED Research, for a comprehensive solution.

EDITED provided Boston Proper with data-driven insights and daily executive dashboards to understand customer engagement and market trends. This enabled the merchandising team to spot product and pricing opportunities, validate key drivers of units per transaction, and optimize their assortment. As a result, Boston Proper increased one season’s average unit retail by 10% and gained the ability to immediately implement strategic price shifts, building a more compelling direct-to-consumer brand.

Boston Proper