Case Study: PowerPlay protects 50% of daily revenue with EdgeTier

Powerplay protects 50% of daily revenue with EdgeTier during platform migration

Powerplay, a fast-growing sports betting and online casino business, faced a high-risk migration of its entire web and mobile platform. Their previous migration had resulted in slow issue detection, high churn, and significant revenue loss. To prevent this from happening again, they turned to vendor EdgeTier and its conversation intelligence platform to gain real-time visibility into customer problems during the launch.

By using EdgeTier's Spotlight and Sonar products to filter, summarize, and detect anomalies in customer conversations, the team identified and resolved three critical issues within hours. This included fixing a problem that blocked 40% of user accounts. As a result, Powerplay protected 50% of its daily revenue that was at risk, reduced churn to one-third of the previous migration, and resolved issues without requiring all-nighters. EdgeTier enabled the company to fix problems before they significantly impacted the business.

Powerplay