Case Study: Novibet achieves real-time customer insight and cost savings with EdgeTier

Novibet saves the equivalent of 6 full-time employees with EdgeTier

Novibet, a major iGaming company, faced a significant challenge in identifying and resolving customer issues quickly during high-traffic events. Before working with vendor EdgeTier, it could take over an hour to detect platform problems, leading to poor customer experiences and potential revenue loss. The customer operations team lacked the speed and visibility needed to manage these critical situations effectively.

By implementing EdgeTier's platform, including its Sonar anomaly detection engine, Novibet gained real-time visibility into customer conversations. The solution enabled issue detection in minutes instead of hours and provided full coverage for quality assurance. The results were substantial, with savings equivalent to six full-time employees in six months. EdgeTier helped elevate the customer service team into a strategic intelligence function, providing valuable insights across the entire business.

Novibet