Case Study: Phillips 66 grows retail fuel profits with EdgePetrol

Phillips 66’s three step process to growing retail fuel profits using EdgePetrol

Phillips 66, the UK owner of the Jet brand with a network of more than 300 dealer and company-owned sites, needed a better way to price premium fuel across its estate. Before using EdgePetrol, the company relied on a uniform pricing strategy, which made it difficult to respond to volatile markets without risking lost margin or volume.

Using EdgePetrol’s app and real-time volume and margin data, Phillips 66 worked with the vendor’s Customer Success team to test and refine a three-step pricing process across selected sites. After a 14-week trial, the company identified the best premium fuel price points and rolled them out across its UK estate through EdgePetrol, increasing premium-grade profits significantly while keeping volume impact to within 5%.

Phillips 66

Oliver Mueller

Director, JET Retail UK