Case Study: Mill Hill Garage boosts fuel pricing and profit control with EdgePetrol

Mill Hill Garage boosts premium fuel profit with EdgePetrol and grows Key Fuels volumes by 25%

Mill Hill Garage, a multi-generational family-owned forecourt, faced intense local competition and rising operational costs. To protect margins and fuel growth, owner Chris Lord sought a solution and signed up for EdgePetrol's fuel pricing software through a collaboration with their fuel brand, JET.

By implementing EdgePetrol, Mill Hill Garage gained real-time data and control over its fuel pricing strategy. The solution enabled them to find the optimal price differential for premium fuels, doubling their profit on that grade. EdgePetrol also provided clarity on fuel card commissions and volume, allowing for better net margin calculations. As a result, the site now does 25% of its volume in Key Fuels and has grown its overall volumes, with the vendor's tools directly contributing to their best financials in a long time.

Mill Hill Garage