Case Study: McCullough Oil achieves 30x ROI with EdgePetrol

McCullough Oil achieves 30x ROI with EdgePetrol

McCullough Oil, a family-owned business operating 62 gas stations in Alabama, faced a challenge with its outdated replacement cost pricing methodology. The small head office team sought to test new pricing strategies and turned to EdgePetrol for its real-time weighted and blended margin data service to drive this change.

By implementing EdgePetrol's solution, McCullough Oil was able to move away from its inefficient pricing model. The vendor's platform provided the real-time data necessary to optimize their strategies, which resulted in a significant boost to both efficiency and profit. The implementation was highly successful, yielding a measurable 30x return on investment for the customer.

McCullough Oil