Case Study: Steele’s of Worthing boosts target margin by 2ppl with EdgePetrol

How Steele’s increased their target margin by 2ppl without impacting their volume

Steeles of Worthing, a fuel retailer, was facing inconsistent sales volumes in 2020, which was damaging their fuel profitability. They partnered with EdgePetrol to help maximize their margin and create more stability for their business in an uncertain market.

EdgePetrol provided its Performance Reporting and Benchmarks tools, enabling the retailer to test price sensitivity and find new price points. As a result, Steeles of Worthing successfully increased their target margin by 2ppl without impacting their volume, giving their fuel profits a significant boost.

Steeles of Worthing

Paul Harrison

Steeles of Worthing