Case Study: Pelco increases margin with EdgePetrol

How Pelco’s analysis of real time volume movements led to a significant margin increase

Pelco, a 10-station fuel retailer, was facing less consistent and fluctuating volumes across its portfolio, making it harder to identify consumer behaviour and make decisions for its stations. To address this, Pelco used EdgePetrol’s real-time volume monitoring capabilities.

With EdgePetrol, Pelco could track live volume movements and see how its price delta versus competitors was affecting sales in real time. This helped the company adjust pricing at the right time to protect volume and led to a 1 pence-per-litre margin increase.

Pelco

Paul Fitzgerald

Pelco