Case Study: Pelco achieves greater profitability with EdgePetrol

How Pelco protected fuel sales while increasing shop sales

Pelco, a 10-station fuel retailer, was struggling to understand how differences across locations, brands, and site profiles were affecting profitability. Using EdgePetrol, they needed a clearer way to analyze their portfolio and identify which parts of the business were holding back growth.

With EdgePetrol, Pelco grouped sites into specific categories to assess the impact of decisions on different segments of the portfolio and act accordingly. This led to more targeted decisions, stronger strategies, and improved sales and profitability, though no specific numerical uplift was provided.

Pelco

Paul Fitzgerald

Pelco