Case Study: PBFS boosts profits by 15% with EdgePetrol

How PBFS increased their profits by 15% using EdgePetrol

PBFS worked with EdgePetrol to tackle falling margins in a reduced-volume market during COVID-19. They were losing profitability because they felt forced to follow downward competitor price movements.

With support from an EdgePetrol Customer Success Manager, PBFS ran a one-month trial of a new pricing strategy using real-time volume data. EdgePetrol helped them hold prices unless competitor cuts had a material impact on volumes, resulting in a 15% profit increase over the test period. The station network was also less price-sensitive than expected, with most sites showing a two-to-three day lag before competitor price drops affected volumes.

PBFS

Sharon Hughes

Area Manager