Case Study: Brennans increases fuel margins and becomes a price leader with EdgePetrol

How Brennans increased their margins by 1 ppl and became a price leader

Brennans, a two-station retailer, wanted to become more forward-thinking about fuel pricing. With non-fuel taking up much of Conor’s time, the business was judging performance by overall site profit instead of tracking fuel margin and profit, and turned to EdgePetrol for better visibility into its fuel pricing strategy.

Using EdgePetrol, Conor could see the real-time impact of pole prices on volume and monitor blended fuel costs in the tanks to understand how margins would move over the next few days. This helped Brennans test pricing strategies and find the right balance more quickly, leading to a margin increase of 0.7–1 ppl and making them a price leader at one of their sites rather than a price follower.

Brennans

Conor McKibbin

Brennans