Case Study: Hills of Corby increases fuel profits with EdgePetrol

Hills of Corby's profitable new strategy

Hills of Corby worked with EdgePetrol after struggling to grow year-over-year fuel profits in a highly competitive local market. They believed they had to match competitor price drops immediately, which meant competitors were effectively setting their margins.

After connecting to EdgePetrol, Hills of Corby gained real-time volume visibility to see how competitor price changes actually affected station demand. This allowed them to hold prices longer when the initial volume impact was insignificant, and EdgePetrol helped them increase profit across an entire year by protecting margins for longer periods.

Hills of Corby

Michael Gatty

Hills of Corby