Case Study: TD Ameritrade launches broadcast-grade streaming service with Edgecast

Streaming Live Market News and Analysis

TD Ameritrade, a financial brokerage and trading platform, wanted to deliver real-time market news and analysis as an OTT streaming service but lacked the in-house media expertise to build a modern channel. They turned to Edgecast for help, using its platform and guidance to support a broadcast-grade streaming experience.

Edgecast, working through Broadcast Management Group, powered the service with Live Slicer, channel scheduling APIs, and conversion technology for captions and metadata. TD Ameritrade launched the streaming service in less than 9 months, gained a high-quality 24x7 channel, expanded into new markets, and began monetizing with advertising, while also reducing the need for costly master control and integration work.

TD Ameritrade