Case Study: The E.W. Scripps Company Seamlessly Scales OTT Streaming with Edgecast

Seamlessly Transitioning to OTT Streaming

E.W. Scripps, one of the largest independent TV station owners in the U.S., wanted to move into OTT streaming to better capture and retain audiences. The company needed to reduce workflow inefficiencies, scale streaming operations across multiple stations and technologies, and reach more viewers for local news on social and mobile platforms. Edgecast provided the streaming technology used to support this transition.

Edgecast centralized video processing in the cloud and gave each station tools to manage live linear streaming, personalization, monetization, and clipping for VOD distribution. E.W. Scripps also standardized workflows across stations and integrated Google Ad Manager for dynamic ad insertion. As a result, Edgecast onboarded 15 stations in under a month, helping Scripps deliver a single integrated media platform, personalized TV-like ad experiences, and wider engagement through breaking news on social platforms.

The E.W. Scripps Company