Case Study: Newsy achieves TV-like streaming experiences and faster news delivery with Edgecast

How Edgecast Simplified Their Production Process, Scaled Distribution, and Delivered a Tv-like Experience So They Could Become a News Leader

Newsy, a media and broadcasting company, wanted to launch an unbiased over-the-top (OTT) news channel and quickly reach younger audiences. The company needed a way to handle multiple video formats, deliver linear and on-demand content to third-party OTT partners without extra encoding or packaging, and scale reliably during breaking-news traffic spikes. Edgecast helped address these challenges with its cloud-based video streaming platform.

Edgecast enabled Newsy to ingest, encode, package, and deliver high-quality video across devices worldwide, using Smartplay technology, dynamic ad insertion, and its global network. The result was a TV-like viewing experience with seamless transitions to ads, stronger viewer engagement and longer watch times, improved monetization, and growth in syndication partners and platforms. Newsy also became a top-ranked news channel on Roku, Fire TV, and Apple TV with Edgecast’s support.

Newsy