Case Study: Yahoo achieves a premium streaming channel and stronger monetization with Edgecast Streaming

Building and Engaging Audiences

Yahoo needed a fast way to launch a dedicated streaming video channel to keep growing daily active users and compete in the crowded streaming market. Working with Edgecast, Yahoo aimed to build a new monetizable video experience, unify multiple content libraries into a live daily schedule, and better measure audience engagement and revenue.

Edgecast helped Yahoo go live on Roku in less than 30 days with a premium streaming channel powered by its platform, including live and linear programming, API-based scheduling, and Smartplay server-side ad insertion. The result was strong performance, with average viewing of 34 minutes per session, a 98% ad completion rate, and CPMs of $28–32, while Edgecast analytics gave Yahoo faster insight than Roku for time-sensitive programming decisions.

Yahoo!