Case Study: Urban Decay achieves 150% higher conversion with Edgecase Visual Shopping

Mobile Visual Shopping Increases Urban Decay Conversion Rate and Maximizes Acquisition Efforts

Urban Decay, a beauty retailer known for its edgy brand, was facing a major shift in customer behavior as more than half of its online traffic came from mobile and shoppers increasingly used visually driven platforms like Pinterest and Instagram. To keep the experience relevant and inspiring, Urban Decay turned to Edgecase and its Visual Shopping solution for its responsive website.

Edgecase implemented a mobile-first visual browsing experience that let shoppers tap and swipe through relevant products using shopper-friendly attributes. The results were strong: Urban Decay saw 5x more products viewed per session, a 150% higher conversion rate, and a 16% higher average order value. Edgecase also helped drive 35% higher search conversion and 10% lower bounce rates, while nearly 10% of shoppers shared products via social and email.

Urban Decay

Katherine La Franchise

AVP Digital, Urban Decay Cosmetics