Case Study: LD Products achieves higher conversion and revenue with Edgecase

LD Products Increases Conversion and Learns What Matters Most to Their Shoppers

LD Products, a leading office supplies retailer, wanted to improve product discovery and help shoppers find the right items more easily on its site. The company partnered with Edgecase and its Adaptive Navigation and merchandising services to create a more engaging shopping experience as its product catalog grew.

Edgecase refined filters and shopping attributes using shopper behavior insights, translating technical terms into more natural language and adding useful ways to shop by usage and product features. The results included 12% of shoppers using the new Adaptive Navigation, a 37% higher conversion rate, 48% higher revenue per visitor, and 8% higher average order value for those using it.

LD Products

Aaron Leon

CEO