Case Study: Crate and Barrel achieves higher conversions and revenue with Edgecase

Creating Better Experiences and Increasing Sales By Translating the Store Experience Online for Crate and Barrel

Crate and Barrel wanted to translate the strong in-store merchandising experience to its online channels, making products feel more personal and easier to discover for shoppers. After testing several options, the retailer turned to Edgecase and its Adaptive Experience Platform, including Adaptive Navigation and Content Curation, to better match products to each shopper’s style and preferences.

Edgecase implemented richer product data and personalized navigation tools that let shoppers refine results in near real time as they browsed. The impact was strong: users engaging with Edgecase navigation converted 44% higher, generated 128% higher revenue per visitor, and delivered 37% higher average order value. Based on these results, Crate and Barrel expanded the solution site-wide and began testing it on CB2 and The Land of Nod.

Crate and Barrel