Case Study: Yarn Worx Achieves Organic Revenue Growth with Edge45 SEO & CRO

Yarn Worx more than doubles organic revenue with Edge45

Edge45, an ecommerce SEO agency, was engaged by Yarn Worx, a UK-based yarn specialist. The customer's challenge was that their digital marketing efforts were not effectively driving revenue; while social media generated website visits without commercial intent, paid ads were profitable but too costly, cutting into their bottom line. They needed a strategy to achieve long-term growth.

The solution implemented by Edge45 involved a comprehensive technical SEO audit and a new content strategy targeting top-of-funnel keywords to capture customers early in their buying journey. Edge45 also applied conversion rate optimization techniques, such as adding FAQs to category pages. As a result, Edge45 more than doubled organic revenue year-over-year, significantly increased page one rankings and organic traffic, and secured numerous featured snippets for the customer.

Yarn Worx