Case Study: Vantage Leasing boosts organic leads with Edge45 SEO and CRO

Vantage Leasing boosts organic enquiries within 12 months with Edge45

Vantage Leasing, a UK-based car leasing company, faced intense competition and struggled with expensive, low-quality leads from paid sources. Their website, built on a generic industry-specific CMS, lacked SEO fundamentals and prevented them from ranking effectively for desirable models like the Range Rover Evoque. They engaged the technical SEO agency Edge45 to help them build a sustainable organic lead generation strategy.

Edge45 implemented a comprehensive solution that included building a new, SEO-optimized website, conducting extensive keyword research, overhauling site copy and images, and improving E-A-T signals. Through technical consultancy and content marketing, Edge45 helped Vantage Leasing articulate a unique value proposition. As a result, within 12 months, Vantage Leasing saw a significant increase in organic traffic, online enquiries, and their website conversion rate, ultimately establishing market dominance for their target vehicle model.

Vantage Leasing