Case Study: ukphonebook.com boosts visibility, rankings and revenue with Edge45

ukphonebook.com lifts visibility from 15.3% to 24% with Edge45

ukphonebook.com, a leading online telephone directory, faced a challenge with low search engine visibility and conversions. Their tracked keyword visibility was at 15.3%, and they sought to improve their rankings for both high-volume and niche search terms. They partnered with the vendor Edge45 for a technical SEO audit to address these issues.

Edge45 implemented a comprehensive technical SEO strategy that included fixing mobile content display, optimizing crawl budget, correcting XML sitemaps, and improving internal linking and on-page elements like titles and H1s. These efforts resulted in a significant increase in visibility from 15% to 24% in under four months, a growth in top-ranking keywords from 700 to over 1,000, and a conversion rate increase from below 0.3% to nearly 0.4%. Ultimately, Edge45's work drove an 89% year-on-year increase in organic revenue for the customer.

Ukphonebook.com