Case Study: Smart Cleaning achieves 8100% more leads with Edge45 SEO and PPC

Smart Cleaning boosts leads 8100% with Edge45

Smart Cleaning, a York-based cleaning services company, faced a severe challenge when the COVID-19 pandemic caused its core commercial contracts to vanish overnight. Needing to pivot quickly to domestic services and expand into new geographical areas, they initially planned a costly multi-website strategy. They re-enlisted the vendor Edge45 for local SEO and PPC services to help execute this expansion and generate new business leads.

Edge45 proposed a more efficient single-site strategy to save costs and leverage existing domain authority. They implemented a two-pronged approach: a short-term PPC campaign for immediate leads and a sustained SEO campaign for long-term growth. The solution was highly successful; Smart Cleaning saw an 8100% increase in monthly leads, a significant reduction in cost per lead, and a major increase in organic traffic and page-one rankings. Edge45's work enabled the company to not only survive but thrive, requiring them to hire new staff to manage the increased workload.

Smart Cleaning