Case Study: Queen Margaret's School boosts organic traffic and paid leads with Edge45

Queen Margaret's School boosts paid leads by 913% with Edge45

Queen Margaret's School, an independent all-girls school, faced challenges after a website migration and a shift to offering day schooling options led to a significant drop in organic traffic and online enquiries. They needed to regain their digital visibility, rank for new keywords without alienating their existing audience, and adopt a more modern, always-on marketing approach using SEO and PPC. The school enlisted the services of the digital agency Edge45 to address these issues.

Edge45 implemented a multifaceted solution including a technical SEO audit to recover lost content, immediate paid search campaigns for visibility, and a UX review to improve conversion rates. This strategy resulted in a dramatic increase in paid leads and organic search traffic. Specific results included a 913% increase in paid leads, a more than doubling of year-over-year organic users, and a significant expansion in their monthly search volume on page one of Google.

Queen Margaret's School