Case Study: Mollan & Co achieves national tax visibility with Edge45 digital PR

Mollan & Co gains 11 pieces of coverage with Edge45

Mollan & Co, a local tax accountant in York, partnered with Edge45 for a Digital PR campaign. Their challenge was to improve their national visibility and establish themselves as thought leaders with a limited budget, aiming to boost their off-site reputation and organic search rankings.

Edge45 implemented a reactive Digital PR strategy, leveraging the client's expertise to provide unique commentary on niche topics like state pension tax changes. This approach secured 11 pieces of high-authority coverage, including a feature in the Daily Express, resulting in 9 backlinks and significantly improved search rankings. The campaign increased rankings for key terms, with 'tax advisor york' moving to position 1, and led to a noticeable increase in qualified new client enquiries and sales.

Mollan & Co