Case Study: Mollan & Co achieves Daily Express coverage and stronger SEO visibility with Edge45 digital PR

Mollan & Co gains 11 pieces of coverage with Edge45

Mollan & Co, a local tax accountant in York, faced the challenge of improving its national visibility and establishing itself as a thought leader with a limited budget for marketing. To address this, they partnered with the vendor Edge45 to implement a reactive Digital PR service.

Edge45's solution involved leveraging the client's niche expertise to provide unique commentary on journalist requests, securing high-authority media placements. This approach resulted in 11 pieces of coverage, including a feature in the Daily Express, 9 backlinks, and significantly improved search rankings. The campaign led to a measurable increase in new client enquiries and converted leads for Mollan & Co, directly boosting their commercial performance.

Mollan & Co