Case Study: I-Finity Associates achieves 811% keyword growth with Edge45 SEO and conversion optimisation

I-Finity Associates boosts leads 275% with Edge45

I-Finity Associates, a web and software development agency, needed to build a scalable organic growth strategy to establish a reliable new business pipeline. Their challenge was to increase visibility for highly competitive enterprise-level search terms and to convert that traffic into high-value leads, a task made difficult by their low domain authority and a website that was not effectively selling their services. They partnered with the digital marketing agency Edge45 to address this.

Edge45 implemented a long-term strategy focused on increasing search visibility, strengthening credibility, and improving website conversion rates. This involved a content ecosystem aligned with I-Finity's core services, a website migration to improve user experience, and a case study-led approach to build trust. The results were significant, including an 811% increase in ranked keywords, page one rankings for valuable terms like "custom software development services," a 169% increase in conversion rate, and a 275% year-over-year increase in leads, transforming their digital presence into a consistent source of high-quality opportunities.

I-Finity Associates