Case Study: I-Finity Associates achieves 275% more leads with Edge45 SEO migration

I-Finity Associates boosts leads 275% with Edge45

The customer, I-Finity Associates, is a York-based web and software development agency. Their challenge was updating a dated website that failed to convert visitors and migrating it to a new site without losing search visibility. They needed to build a scalable organic strategy to rank for highly competitive, enterprise-level search terms and establish a stronger new business pipeline, partnering with the vendor Edge45 for an SEO migration.

Edge45 implemented a comprehensive SEO and website migration strategy focused on long-term growth. The solution included aligning content with core services, a conversion-focused site redesign, and a case study-led go-to-market strategy. The results were significant, with I-Finity now ranking for over 900 keywords and achieving a 27% increase in leads, alongside a 169% increase in conversion rate and page one rankings for valuable search terms.

I-Finity Associates