Case Study: Glencor Golf improves organic search visibility with Edge45 SEO

Glencor Golf grows organic leads 66% with Edge45

Glencor Golf, a provider of global golf holidays, faced significant challenges in a competitive digital marketplace. Their online presence was hindered by outdated SEO practices, specifically keyword stuffing implemented by a previous agency, which left them stuck on page two of search results. This, combined with an unsustainable reliance on expensive pay-per-click advertising, prompted them to seek a new solution. They partnered with the SEO vendor Edge45 to improve their organic search visibility.

Edge45 diagnosed that over-optimization was the core problem and implemented a counter-intuitive strategy of de-optimizing the site's content. This solution, focused on improving user experience and moving away from outdated tactics, successfully pushed Glencor's key terms to page one of search results. The vendor Edge45 delivered dramatic results, including a 66% year-over-year increase in organic users in the first year and a 99% increase in the second. Organic leads now equal those from PPC, drastically reducing acquisition costs and driving substantial business growth for Glencor Golf.

Glencor Golf