Edge45
26 Case Studies
A Edge45 Case Study
Eliments, a leading uPVC windows, doors, and conservatory specialist based in York, faced the challenge of a weak online presence that was causing them to lose ground to competitors. Their website was ineffective for lead generation and their in-house paid search efforts were underperforming. They partnered with the digital marketing agency Edge45 to overhaul their SEO and paid search strategies.
Edge45 implemented a comprehensive solution that included a complete technical SEO audit and website restructuring, creating dedicated service pages with informative content and FAQs. They also took over management of Eliments' paid search campaigns, restructuring them for better relevance and implementing precise tracking. As a result, Edge45 achieved a 150% year-over-year increase in combined organic and paid leads, while also reducing the cost per lead and increasing conversion rates for the client.