Case Study: BusinessWatch Group Ltd boosts organic traffic and leads with Edge45 SEO

BusinessWatch Group Ltd reverses organic traffic decline with Edge45 and boosts leads

BusinessWatch Group Ltd, a UK-based fire and security company, faced a significant challenge with its outdated website. The site was misaligned with its core B2B market and was being overlooked by search engines, leading to declining traffic and leads. The company partnered with Edge45 for SEO assistance to ensure a new website would deliver a positive return on investment.

Edge45 implemented a comprehensive strategy, beginning with a full site audit and analysis to identify high-performing pages. They managed the entire website migration process to protect existing traffic and provided ongoing post-launch monitoring and adjustments. This solution, supported by continued SEO services, resulted in a dramatic increase in both new organic users and organic leads for BusinessWatch year-over-year, reversing the previous decline and establishing record traffic levels.

BusinessWatch Group Ltd